ms.product

This global object is made available on the product page by ms.product widget and contains the details of the product that is currently displayed on the page. You can use these to access and manipulate the product details in startup widgets.

ms.bind("ms.page_loaded", function() {
  if(ms.product && ms.product.alias == 'dummy') {
     ms.product.name = "I have been updated dynamically";
  }
});