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Amazon Seller Channel

Amazon Seller Channel allows you to connect your store with your Seller Account on Amazon Marketplace. Through this channel, you can import your orders, Search, and Import products from your Amazon Seller Account.

You can integrate Amazon marketplace with StoreHippo in a few easy steps. You just need to obtain account credentials from the Amazon panel and configure your Amazon Seller Channel on StoreHippo Admin Panel with those credentials. 

Obtaining Credentials from Amazon

  1. Go to
  2. Click the Sign up for MWS button.
  3. Log into your Amazon seller account.
  4. In Amazon seller central, go to Settings in the right corner and click on User Permissions.
  5. Click on Authorize a Developer.
  6. Enter Developer Name as StoreHippo and developer ID as 3163-0081-0780.
  7. Accept the terms and conditions and click NextYou will get the Seller Id, Marketplace Id, MWS Authorised Token that needs to be provided in StoreHippo.
  8. Now, go back to User Permissions and click on Edit your developer profile
  9. Register your developer account.
  10. You will find the AWS Access Key Id and Secret Key here.

Configuring Credentials in StoreHippo 

When you have credentials from the Amazon, you are required to provide them in your StoreHippo Admin Panel to integrate the Amazon marketplace. To do so, follow thebelow-mentionedsteps: 

  1. Go to the Channels section in StoreHippo Admin Panel.
  2. Select the Amazon Marketplace channel and click on the Integrate button to integrate it with StoreHippo.
  3. Fill up all the details in the form. 


Name of the channel to be integrated. This field is pre-populated.


Provide the title of the channel in this field.


It contains the capabilities or functionalities provided by that particular channel. It may vary with channels. Available capabilities of Amazon marketplace are:

  • Fetch Orders: This option will allow to automatically fetch orders from that particular channel to the store on regular basis.
  • Search & Import Products: With this option, products can be searched using any keyword and will be directly added to the store. 


Choose the sellers from the drop-down.


It contains the required information about the Amazon marketplace.

  • Aws Secret Key: Provided by Amazon
  • Aws Access Key Id: Provided by Amazon
  • MWS Authorised Token: Provided by Amazon
  • Seller ID: Provided by Amazon
  • Registration Date: Provided by Amazon
  • Marketplace Id: Provided by Amazon
Note: In case of seller marketplace, you can either provide Aws Secret Key and Aws Access Key Id or MWS Authorised Token. Providing MWS Authorised Token in the settings along with the required fields will be enough to integrate the channel.