To add a new brand, click on Add New button in the top right corner of brands listing. Following fields are required to add a new brand:
Enter a name for your brand.
Aliases are used to create unique brand URL on your Storefront. Aliases are created automatically but you can always modify it to create an SEO friendly URL for the brand.
Enter a summary or a line about the brand.
Add an image to give an identity to your brand. It can be your brand logo as well.
Check this box if you want your brand to be displayed on your store forefront, else keep it unchecked.
Provide custom information needed for effective SEO of your brands.
Enter the title of the product to specify a custom title for the product page for SEO. If you do not specify this field, the product name is used as the title.
Enter the description of the product to specify a custom meta description for the product page for SEO. If you do not specify this field, the product description is used as the meta description.
Enter the keywords to specify a custom meta keywords for the product page for SEO.
The canonical URL used to declare a single page as its own source or for duplicate pages to reference their source/originating page. This is an advanced SEO option and should be used carefully.
Sitemap priority defines the priority of the particular page in your store, pages with higher priorities are crawled by Google more often. Provide the sitemap priority to the pages within a range of 0.0 to 1.0. Default priority used is 0.3.
Default Sort Order
Select sort order from pre-defined values in which you want your brand to be displayed.
Associating Products with Brands
For associating a brand with the product, select the brand from the drop-down in the brand field while adding the product.
Operations on Brands
You can perform common operations on brands like editing, duplicate, delete, publish, unpublish, search or filter brands. For more details, click on Common Operations.