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Brands

On your storefront, you can show a brand page and have dedicated pages for each of the brands for the customers who like to shop by brand. 

Go to Products > Brands section of StoreHippo Admin Panel to manage brands in your store.

Adding new brand

To add a new brand, click on Add New button in the top right corner of brands listing. Following fields are required to add a new brand:

Name

Enter a name for your brand.

Alias

Aliases are used to create unique brand URL on your Storefront. Aliases are created automatically but you can always modify it to create an SEO friendly URL for the brand. 

Description

Enter a summary or a line about the brand.

Images

Add an image to give an identity to your brand. It can be your brand logo as well.

Publish

Check this box if you want your brand to be displayed on your store forefront, else keep it unchecked.

SEO

Provide custom information needed for effective SEO of your brands. 

Title

Enter the title of the product to specify a custom title for the product page for SEO. If you do not specify this field, the product name is used as the title.

Description

Enter the description of the product to specify a custom meta description for the product page for SEO. If you do not specify this field, the product description is used as the meta description.

Keywords

Enter the keywords to specify a custom meta keywords for the product page for SEO.

Canonical URL

The canonical URL used to declare a single page as its own source or for duplicate pages to reference their source/originating page. This is an advanced SEO option and should be used carefully.

Sitemap Priority

Sitemap priority defines the priority of the particular page in your store, pages with higher priorities are crawled by Google more often. Provide the sitemap priority to the pages within a range of 0.0 to 1.0. Default priority used is 0.3.

Default Sort Order

Select sort order from pre-defined values in which you want your brand to be displayed.

Substores

Select the substores if you want this linked product to be visible only for those substores. Leave blank to show it for all substores. 

This feature is available in selected plans only. Please check your pricing plan for this feature.

Associating Products with Brands

For associating a brand with the product, select the brand from the drop-down in the brand field while adding the product.
 

Operations on Brands

You can perform common operations on brands like editing, duplicate, delete, publish, unpublish, search or filter brands. For more details, click on Common Operations.