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Configuring Google AdWords Conversion Tracking in Google Tag Manager

You can configure Google Adwords conversion tracking in Google Tag Manager. This will help you to track visitor movement and actions from the moment they click your online ad. However, before proceeding furtehr, you need to enable Google Tag Manager on your StoreHippo powered store. 

After you've enabled the GTM, you can set up tracking tags without needing to access a website's backend or understanding code. Once a single GTM container code has been placed across a site, anyone can add tracking codes for AdWords. 

Use Tag Manager to deploy Google Ads conversion tags

  • In Tag Manager, start a new Google Ads tag. From the  home screen, select select the New Tag option to create a tag.

  • Now, give your tag a descriptive name.
  • Click the Tag Configuration option.
  • Select the Google Ads Conversion Tracking option.

  • Now, sign in to your Google Ads account to gather the values that you will use to complete the tag setup.

  • Click the Tools and Settings option in the menu.

  • Go to the MEASUREMENT Conversions option. 
  • Select the name of the conversion that you want to use from the Conversion action column.
  • Expand the tab for Tag setup to view the tag details.
  • Select Use Google Tag Manager.
  • Copy the Conversion ID and Conversion Label.

  • Now, enter the Conversion ID and Conversion Label in the Tag Manager.
  • Select one or more triggers in the Triggering section to specify when the tag should fire.
  • After that, click the Save button to complete your tag setup.

NOTE: Make sure that the conversion linker is enabled for optimal web browser compatibility.

  • Finally, click the Save button and preview the edits and updates.

  • After you have done the preview, publish it live by clicking the Submit button.

Now, you can get the AdWords tracking in place efficiently through GTM and you can get campaigns off the ground more effectively.