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Customer Account on Storefront

Customer account creation on storefront improves your customer's shopping experience by giving them access to features likewishlist, order history, etc. Features provided to the customers are:

  • View order history
  • Reorder
  • Return
  • Address book
  • Wishlists
  • Track order
  • Wallet

Some stores prefer to restrict login to access the store or enable user verification before allowing the purchase. In such cases, account creation is compulsory for customers.

The My Account consists of five sections explained below:

Personal Information

The personal information section displays your personal data like name, email id, phone number etc. You can also edit your personal information.

Address Book

The address book contains the shipping addresses saved by the customers. You can store multiple addresses in the address book so you don't have to go through the process of entering all the information again.

You can edit or delete the previously saved addresses and add a new address. 


The wishlists feature allows the customers to save your products to a list which they can revisit later. This lets your customers highlight the products they like for future purchase.

Customer Order History

Customers are able to access their order history from the My Account section of your storefront. They can review their orders, cancel orders, initiate returns, and even reorder past orders. 

Your customers can cancel the orders if they don't want the product anymore by clicking on the Cancel order button.

The feature of Re-ordering is provided to help customers re-purchase an item without wasting their money in creating the customer once again.

Your customers can return their order by clicking on the Return button in the Order History. The order can be returned once the order has been delivered only.  

All these options can be enabled in Settings > Miscellaneous Settings in StoreHippo Admin Panel. Please refer to the Miscellaneous Settings help topic for more information.

You can view the details of the Order by clicking on the View button. You can check the tracking status of your order using Track your Order option.


Customers can view their loyalty points in the wallet section.