Facebook Pixel's tracking and optimization tools can help you increase conversions on your store.
- You can use it by placing a conversion pixel on your store and then adding it to a Facebook ad.
- With our optimization tool, you can also use pixels to help Facebook find the people most likely to take the actions you want on your store and show ads only to them.
Creating a Facebook pixel
To create your Facebook pixel:
- Go to your Facebook Pixel tab in Facebook's Ads Manager.
- Click Create a Pixel.
Enter a name for your pixel. You can have only one pixel per ad account, so choose a name that fits your business.
Make sure you've checked the box to accept the terms. Click the Next button.
Select the option to Copy and Paste the Code.
If you work in your store yourself and will be using the analytics provided by Facebook Pixel, then click Install Pixel Now. If you have an agency or another person who will be using the Facebook Pixel data, then click Email Pixel Code, enter the email of that person or group, and click Send.
- Enable "Advanced Matching". This lets you can track conversions more accurately and create larger custom audiences.
You can set up Custom Audiences now, or Conversion Tracking or you can click Done to go to your pixel dashboard.
Configure Facebook Pixel on Store
Set up Facebook Pixel ID
Go to Site Settings under Settings in your StoreHippo admin panel.
Enter the Pixel ID in the Facebook Pixel ID field.