Facebook Pixel's tracking and optimization tools can help you increase conversions on your store.

  • You can use it by placing a conversion pixel on your store and then adding it to a Facebook ad.
  • With our optimization tool, you can also use pixels to help Facebook find the people most likely to take the actions you want on your store and show ads only to them.

Creating a Facebook pixel

To create your Facebook pixel:

  1.  Go to your Facebook Pixel tab in Facebook's Ads Manager.

  1. Click Create a Pixel.

  1. Enter a name for your pixel. You can have only one pixel per ad account, so choose a name that fits your business.

  2. Make sure you've checked the box to accept the terms. Click the Next button.

  1. Select the option to Copy and Paste the Code.

  1. If you work in your store yourself and will be using the analytics provided by Facebook Pixel, then click Install Pixel Now. If you have an agency or another person who will be using the Facebook Pixel data, then click Email Pixel Code, enter the email of that person or group, and click Send.

  2. Enable "Advanced Matching". This lets you can track conversions more accurately and create larger custom audiences.

  3. You can set up Custom Audiences now, or Conversion Tracking or you can click Done to go to your pixel dashboard.


Configure Facebook Pixel on Store

Set up Facebook Pixel ID

  1. Go to Site Settings under Settings in your StoreHippo admin panel.

  2. Enter the Pixel ID in the Facebook Pixel ID field.

Enable Dynamic Product Ads

To enable Facebook Dynamic Ads, follow the Facebook tutorial
You can check Enable Dynamic Ads by selecting the checkbox. 

You will need to sync your product catalogue to use Facebook Dynamic Product Ads with Facebook's Business Manager.

Connecting your store and your Facebook Pixel account will automatically track data for 6 Standard Events. Each standard event tracks an action your customers will do while visiting your store. 

These events are:

  • ViewContent (product views)
  • AddToCart
  • InitiateCheckout
  • AddPaymentInfo
  • Purchase
  • Search

To understand more about these Standard Events, Please refer our page about understanding Facebook's events.

Verify Facebook Pixel is working

Facebook Pixel should register data in near real-time as your customers interact with your store pages. To see the data:

  1. Go to Ads Manager on Facebook.

  2. Click the Facebook Pixel tab.

  3. You should now see your pixel dashboard:  

If you don't see data in your dashboard, then it could mean:

  • No activity yet: Facebook hasn't received data from the pixel yet. Give your customers some time to interact with your store to generate data right after installation.

  • No recent activity: Return to your store pages, then check that the visit is tracked by Facebook Pixel. If your visit shows up, then the pixel is working.