Store Name should be short and vigilantly selected. Store Name is used to refer to the store wherever required e.g. in mail notifications. This is different from SEO title (defined in Settings > SEO section) which is used as the default page title on the StoreFront.
Here you can publish the Logo of your store. Logo is used in the site header on the Storefront as well as in Notifications.
Generally, mobile themes require a short and crisp logo which is different from the logo that appears on bigger screens. This field allows you to specify an alternate mobile logo that can be used in mobile themes.
Favicon (short for favorite icon) is the small icon that appears in the address bar of a browser accessing the site. Your store favicon should be unique and should be derived out of your brand icons and guidelines.
A brief introduction of your store and your company that should briefly cover your ‘About Us’ details. The description is used in the footer of different themes to let customers give a brief overview of the store.
This is different from meta description for SEO purposes (defined in Settings > SEO section).
To create About Us page on your Storefront, you should use Static Pages.
Email through which your customers can reach out to you, wherein they can share their grievances or can also contribute to your store’s enhancements with their feedbacks. This will also be represented as your support email and will be displayed on your live store.
Contact number, a landline or a mobile, which will let your customers interact with you or reach out to you for a telephonic conversation.
Product Default Weight
The default weight of the product sold by your store.
Transaction ID Prefix
Prefix or initials from which a transaction number will start when a new transaction is done in your store.
Auto Publish Review
Check this box if you want to get the reviews of your store automatically posted on your site. If unchecked, then the store owner can review every review before publishing it on their site.
Legal Name and Authorization stamping which will safeguard your store’s content, pictures and other essential elements that you would not like your competitors to copy or duplicate.
Update Default Variant on Out of Stock
When 'Update Default Variant' is selected then in case if a particular variant of a product goes out of stock, default variant shows up. If the default variant is also out of stock then the product is not shown.
If one selects 'Don't Update Default Variant' and that particular variant is out of stock, then that variant does not show on your store.
It is the image which appears when your store is under maintenance.
Default Time Zone
Select your country’s local time zone from the drop-down list. This would then track all the activities on your store basis your set time zone.
Upon enabling use cache, one would be able to know about the user's basic info, shopping patterns, etc.
Old Admin Theme
One can check this box if they want to use the old admin theme for their store.