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Google Analytics


This document is for the users using Universal Analytics (Google Analytics 3). However, if you are starting up with the analytics, we recommend you to use Google Analytics 4.

Google Analytics (GA) gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. Google Analytics is a widely-used web analytics service that tracks and reports website traffic offered by Google. It allows you to track visitors to your store and generates reports that will help you with your marketing.  

Setting up

Follow these steps to set up Google Analytics for your store:

Create a Google Account

The first step is that you need a Google account. If you already have a Google account, then you should set up your Google Analytics using that Google account. Or you will need to create a new one. 

Sign up for Google Analytics

Once you have a Google account, follow thebelow-mentionedsteps:

  1. Go to the Google Analytics website. The next window will show the three steps you must take to set up Google Analytics shown below:
  2. Click the Sign Up button and fill out the following information for your store:
  3. After filling all the details, click on Get Tracking ID at the bottom of the window.
  4. Now you need to get your Tracking ID. Click on the All Web Site Data.
  5. You can find the Tracking id as shown below:

Configuring GA on StoreHippo

Follow these simple steps to configure GA on StoreHippo:

  1. Go to the SettingsSite Settings section in the StoreHippo Admin Panel
  2. Mention your Tracking ID which you got from the previous step.

  3. Select the checkbox to enable Enhanced E-commerce (explained in detail in later sections).

  4. You now check traffic on your website.

Verify your configuration

After you have enabled the store settings, you can verify that Google analytics is going well. Click on the Real-Time on the left side panel to check all the reports regarding tracking the website.

Turn on E-commerce settings

After you have got the tracking id and provided it in your store, you will need to Enable E-commerce settings from your Google Analytics account to make sure that e-commerce data is included in your reports.

Configure goals 

Google Analytics Goal can be any action that a visitor might do during a visit to your website (e.g. View Product, Adding product to cart, etc.). You can easily track and measure the extent to which your users do anything on your website. You can do this by setting up goals for your analysis.

Google Analytics 4

If you have set up Google Analytics 4, you will not find the tracking ID. In that case, you need to get the measurement ID and configure Google Analytics with your store. Click here, to know more about configuring Google Analytics with measurement ID.


Q. Why data is missing in Google Ads reports?

If Google Ads are getting clicks, but the same is not visible in the Source/Medium report or any traffic from the Ads section of Analytics, then this might be due to incorrect linking of Google Ads and Analytics account or tagging is disabled.

So, you need to check if:

1. Ads are running as intended.

2. Google Ads account is linked correctly to your Analytics property.

3. At last, ensure that auto-tagging is turned on in the Google Ads account.

Q. Why am I seeing high number of sessions per user in my Google Analytics panel, even when my session timeout is set to 30 mins?

Google Analytics creates user web sessions in different ways. You can refer to the following documentation for more details

If the user switches between different campaigns e.g. Referral, Display, Organic; or have auto-tagging enabled in Google Ads, then those will be considered as different sessions.