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Google Analytics

Google Analytics (GA) gives you the digital analytics tools you need to analyze data from all touch points in one place, for a deeper understanding of the customer experience. Google Analytics is widely used web analytics service that tracks and reports website traffic offered by Google. It allows you to track visitors to your store and generates reports that will help you with your marketing.  

Features

  • Know how many people visit your website

  • Know where your visitors live

  • To make your website mobile-friendly 

  • Know the websites that send traffic to your website

  • Know the marketing tactics that drive the most traffic to your website

  • Know which pages on your website are the most popular

  • Know how many visitors have you converted into leads or customers

  • Know where your converting visitors come from and go on your website

  • Know the ways to improve website's speed

  • Know the blog content that your visitors like the most 


Setting up

Follow these steps to setup Google Analytics for your store:

Create Google Account

The first step is that you need a Google account. If you already have a Google account, then you should set up your Google Analytics using that Google account. Or you will need to create a new one. 

Sign up for Google Analytics

Once you have a Google account, go to Google Analytics and click the Sign into Google Analytics button. The next window will show the three steps you must take to set up Google Analytics shown below:

  1. Click the Sign Up button and fill out the following information for your store:

2. After filling all the details, click on Get Tracking ID at the bottom of the window.


3. You will get your Tracking ID and Tracking code on the next page as shown as follows:

Configuring GA on StoreHippo

Follow these simple steps to configure GA on StoreHippo:

  • Go to the SettingsSite Settings in StoreHippo Admin Panel.
  • Mention your Tracking ID which you got from the previous step.

  • Select the check box to enable Enhanced E-commerce (explained in detail in later sections).

  • You now check traffic on your website.

Verify your configuration

After you have enabled the store settings, you can verify that Google analytics is going well. Click on the Real Time on the left side panel to check all the reports regarding tracking the website.

Turn on E-commerce settings

After you have got the tracking id and provided it in your store, you will need to Enable E-commerce settings from your Google Analytics account to make sure that e-commerce data is included in your reports.

Configure goals 

Google Analytics Goal can be any action that a visitor might do during a visit to your website. It’s important to identify the milestones and give them values so you can track and measure the extent to which your users succeed. You can do this by setting up goals for your analysis.