Google Analytics (GA) gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. Google Analytics is a widely-used web analytics service that tracks and reports website traffic offered by Google. It allows you to track visitors to your store and generates reports that will help you with your marketing.
Follow these steps to set up Google Analytics for your store:
The first step is that you need a Google account. If you already have a Google account, then you should set up your Google Analytics using that Google account. Or you will need to create a new one.
Once you have a Google account, follow the
Follow these simple steps to configure GA on StoreHippo:
Mention your Tracking ID which you got from the previous step.
Select the checkbox to enable Enhanced E-commerce (explained in detail in later sections).
You now check traffic on your website.
After you have enabled the store settings, you can verify that Google analytics is going well. Click on the Real-Time on the left side panel to check all the reports regarding tracking the website.
After you have got the tracking id and provided it in your store, you will need to Enable E-commerce settings from your Google Analytics account to make sure that e-commerce data is included in your reports.
A Google Analytics Goal can be any action that a visitor might do during a visit to your website (e.g. View Product, Adding product to cart, etc.). You can easily track and measure the extent to which your users do anything on your website. You can do this by setting up goals for your analysis.
If you have set up Google Analytics 4, you will not find the tracking ID. In that case, you need to get the measurement ID and configure Google Analytics with your store. Click here, to know more about configuring Google Analytics with measurement ID.
If Google Ads are getting clicks, but the same is not visible in the Source/Medium report or any traffic from the Ads section of Analytics, then this might be due to incorrect linking of Google Ads and Analytics account or tagging is disabled.
So, you need to check if:
1. Ads are running as intended.
2. Google Ads account is linked correctly to your Analytics property.
3. At last, ensure that auto-tagging is turned on in the Google Ads account.
Google Analytics creates user web sessions in different ways. You can refer to the following documentation for more details
If the user switches between different campaigns e.g. Referral, Display, Organic; or have auto-tagging enabled in Google Ads, then those will be considered as different sessions.