The primary goal of the Google Merchant Center is to allow businesses to upload and maintain product information, including pictures and pricing, to be displayed in relevant Google Shopping searches. It also helps you upload your store and product data to Google and make it available for Shopping ads and other Google services.
- You to generate a real-time feed of products that you can submit to Google Merchant Center.
- To generate the product feed file, just add "/collection/all.atom" after the store URL. This will generate a product feed for all the products in the store.
- You can also create feeds for products belong to a specific category, or collection.
https://<storeurl>/collection/all.atom (To fetch all products)
https://<storeurl>/browse/cat1.atom (To fetch all products that belong to category cat1)
https://<storeurl>/collection/col1.atom (To fetch all products that belong to collection col1)
By default, the feed returns first 10,000 products. For stores that have large number of products, the feed supports pagination using the page as query parameter. For example:
https://<storeurl>/collection/all.atom OR https://<storeurl>/collection/all.atom?page=1 (Returns first 10,000 products)
https://<storeurl>/collection/all.atom?page=2 (Returns prducts from 10,001 to 20,000)
https://<storeurl>/collection/all.atom?page=3 (Returns prducts from 20,001 to 30,000)
Follow the
It may take Google some time to fetch your feed. Once Google has fetched your feed, the feed page will show you details of how many products have been imported, and any data issues with the feed.
After logging into the Google merchant centre, you can use any of the following programs which they offer. Please refer https://www.google.com/retail/solutions/merchant-center/ for details.
Google Shopping is a shopping search engine from Google. It allows searchers to find products for sale from online merchants. The search results feature product information, prices, and ratings, etc. Please refer: https://www.google.com/shopping for more details.
Once you’ve created a feed, you’ll add your product data to it by uploading a data feed. Currently, Google support data feeds in the following formats:
When creating your data feed, remember to save your file in one of the supported file types with the appropriate filename extension:
Once you have created a Google Merchant Center account, you can proceed to set up Google Shopping. You can proceed to add Google Product Category and custom labels.