Google Merchant Center

Google Merchant Center is crucial for showcasing your products on Google Shopping and running effective Product Ads. StoreHippo simplifies the process by automatically generating a product feed that you can easily submit to Merchant Center. This guide will walk you through setting up Merchant Center and finding your StoreHippo product feed.

Step 1: Sign Up for Google Merchant Center

1. Go to the Google Merchant Center website (merchants.google.com) and click "Get Started."
2. Sign in with your Google account.
3. Enter your business information and click "Continue."
4. Accept the terms and conditions and click "Continue."
5. Select the programs that fit your needs (e.g., Shopping ads, Free listings) and click "Continue."
6. Click "Create Account."
7. Verify your website URL. This is a crucial step to ensure Google recognizes you as the website owner.

Step 2: Access Your StoreHippo Product Feed

StoreHippo automatically generates a product feed in Atom format, making it easy to submit your products to Google Merchant Center.

1. To find your product feed URL, simply append /all.atom to your store's base URL.
• For example, if your store's domain is https://www.example.com/en/, your product feed URL will be: https://www.example.com/en/all.atom

Step 3: Add Your Feed to Google Merchant Center

1. In your Google Merchant Center account, navigate to "Products" and then "Feeds."
2. Click the "+" button to add a new primary feed.
3. Enter a name for your feed (e.g., "StoreHippo Product Feed").
4. Choose "Scheduled fetch" as the feed setup method.
5. Enter the product feed URL you obtained from StoreHippo (e.g., https://www.example.com/en/all.atom).
6. Set a fetch frequency (e.g., daily) and time.
7. Click "Create feed."

Step 4: Review and Optimize Your Feed

1. Google Merchant Center will process your feed.
2. Review the "Diagnostics" section in Merchant Center to identify and fix any errors or warnings.
3. Optimize your product data to improve performance. This includes:
• Accurate and descriptive product titles.
• High-quality images.
• Correct product categories.
• Accurate pricing and availability.

Key Considerations:

• Website Verification: Ensure your website URL is verified in Google Merchant Center.
• Product Data Quality: High-quality product data is essential for successful listings.
• Regular Updates: Keep your product feed updated to reflect any changes in pricing, availability, or product information.

By following these steps, you can efficiently set up Google Merchant Center and submit your StoreHippo product feed, enabling you to effectively promote your products on Google.