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Google Product Feed

Nowadays, it has become very essential to create a Google Product Feed. A feed is a file made up of a list of products which use groupings of attributes that define each one of your products in a unique way. The Google Product Feed extension allows you to create a real-time feed to supply product information to Google Merchant Center, a prerequisite for setting up Product Ads. In Merchant Center, all of your products will be added to a primary or a supplementary feed. Once you’ve created a feed, it can be added to any of the programs you’ve signed up for. StoreHippo has made it easy for merchants to sync, submit, and optimize their products for listings. If you already have products synced through the app, your approved products can start showing up in relevant Google Shopping tab search results. You can also list your product in Google Product Feed right from your dashboard by a Google Product Category. Before creating Google Product Feed, you need to sign up for the Google Merchant Center.

 Sign up for Google Merchant Center

To sign up for the Google Merchant Center, follow the steps given below:

  • Go to Google Merchant Center and click on the Get Started button.
  • Now, enter the business information and click on the Continue button.

  • Next, accept the Terms and conditions and click on the Continue button.
  • After that, select the program(s) that fits your need and click on the Continue button.
  • Click on the Create Account button.

Creating Product Feed

After you've signed up Google Merchant Center, you can upload the product feed. The Google Product Feed extension supports 50+ feed attributes including all mandatory fields. Simple fields such as link, title, image_link etc are all populated automatically for you. Other fields provide a simple one-click mapping to allow you to map across your product fields onto the feed. You can provide store-level, or category level defaults and the feed will automatically pick the right values to include. To create or upload the Google Product Feed, follow the steps given below:

  •  Click on the hamburger icon followed by the Products option as shown in the image below.

  • Now, you will have two options - Add Product and Create Product Feed. Click on the latter one.
  • Enter the basic information and click on the Continue button.
  • After that, enter the Primary Feed Name, choose how to set up your feed and click on the Continue button.

  • Click on the Create Feed button. Make sure that you've verified the website URL of your store.
  • Now, to view your feed, click on the Products - > Feeds option and the product feed will be shown.

Feed list

The extension provides a number of feeds to help you integrate, including:

  • Google Product feed: Integrate your products to Google Merchant Centre so you can use them in product ad campaigns.
  • Google Product Reviews feed: Send product review / ratings data to Google to enhance your product ad campaigns.