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Google Shopping

StoreHippo comes pre-integrated with popular marketing tools, such as Google Tag Manager, Facebook Pixels, Google Shopping, and so on to make store marketing easy for you. Once you have created a Google Merchant Center account, you can proceed to set up Google Shopping. 

What is Google Shopping?

Google Shopping is a new product discovery experience. The major goal of Google Shopping is to make it easy for users to research purchases, find information about different products, their features, and prices, and then connect with sellers to make their purchases.

Google Product Category

Google Product Category narrows your results by category. For example, a search for "glass" shows results for sunglasses as well utensil glasses categories. By clicking on your desired category, you'll see results only in the category you’ve selected.

StoreHippo support for Google Shopping

StoreHippo allows you to add Google Shopping for each product of your store.

  • Go to the Products > Products section in the StoreHippo Admin Panel.
  • Proceed to add or edit a product.
  • Go to the Miscellaneous section. 
  • In the Google Product Category field, enter the Google product category. You can find product categories from the Manage feed section of your Google Merchant account.
  • Provide the custom labels and click the Save button to apply the changes.

Custom Labels

Custom labels allow you to create specific filters to use in your Shopping campaigns. With Shopping campaigns, you can use custom labels for dividing the products to further level in your campaign using the values of your choice. For example, you can use custom labels to indicate that products are seasonal (summer or winter), on clearance, best sellers, and so on. Then, these values can be selected to use for monitoring, reporting, and bidding in your Shopping campaign.

There are five custom labels, viz:

  • custom_label_0
  • custom_label_1
  • custom_label_2
  • custom_label_3
  • custom_label_4.

You need to define each of the five custom labels and specify the possible values for each. Then, you can use these custom labels consistently across the products in your Merchant Center account, assigning appropriate values to each product according to your definition. Each of the five custom labels can only have one value per product.

Example of setting up a custom label

Step 1: Decide on your own definitions and possible values for the custom label attributes.

Custom labelYour definitionYour choice of possible values
Custom label 0SeasonWinter, Spring, Summer, Fall
Custom label 1SellingRateBestSeller, LowSeller
Custom label 2TypeLowQuality, PremiumQualtiy
Custom label 3DiscountLowMargin, HighMargin
Custom label 4ReleaseYear1900 to 2100

Step 2: Assign appropriate values to each product in your product data

idCustom label 0Custom label 1Custom label 2Custom label 3Custom label 4
Item #1WinterBestSeller LowMargin 
Item #2Summer  HighMargin2018
Item #3  PremiumQuality 2021

It is not necessary for an item to have a value for one or more custom labels. Like, some of the clothing items may not be considered seasonal, so you wouldn’t assign a value to those items for “custom label 0” as given in the example above.