Custom conversions let you streamline your ads for all URL traffic and custom events, that can't be simplified on their own. To streamline for them, you can create a custom conversion and choose a standard event category that's similar to the action that you want to optimise. Then Facebook can display your ads to people most likely to complete that action.
Note: All URL traffic is determined by using PageView events, which is part of your Facebook pixel base code.
Before you begin, set up a Facebook pixel on your website.
Use custom conversions to optimise for URL traffic and custom events
To use custom conversions to streamline for all URL traffic or a custom event:
- Go to custom conversions in Events Manager.
- Click Create custom conversion.
- Select your data source.
- Select a custom event or all URL traffic as your website event.
- Set up a rule using a URL or event parameters.
- Note: You can't set up event parameter rules if you select all URL traffic as your website event. You can set up event parameter rules for standard and custom events.
- Set up a URL rule.
- Set up an event parameter rule.
- Optional: Click Add another rule if you'd like to add more rules.
- Enter a name for your custom conversion.
- Optional: Click Add a description and type your description.
- If you selected all URL traffic or a custom event as your conversion event, choose the standard event category that best describes the conversion event that you're optimising.
- Optional: Enter a conversion value. Only use this field if the events in your custom conversion don't already have a conversion value. Use whole numbers and don't include any additional characters, such as a pound sign.
- Click Create.
Now you can use your custom conversion to optimise on all URL traffic and custom events.