Helpcenter +918010117117"
B4,309-10 Spaze iTech Park, Sector 49, Sohna Road, 122001 Gurgaon India
call to replace anchor tags contains '/admin' in href

Mailing Lists

Available in Premium Plan and above.

User Lists or Mailing Lists are the lists of users that can be used to segment the customers based on some conditions. The lists, then, can be synced with the corresponding lists on an email marketing service provider to send out mail campaigns to users.

You can manage the user lists in the Marketing> Mailing Lists section of the StoreHippo Admin Panel.

Default mailing lists

By default, two user lists are provided which are used to store the email ids of the newsletter and password page. You can edit the user lists but cannot delete them.

When a customer subscribes to the newsletter of your website, the email ids of the customers are saved in the newsletter user list. You can use the email list to notify your customers.

The same goes for password page, the email ids of the users are stored and used for sending them notifications about your store.

Creating a new mailing list

To create a new user list, follow the steps mentioned below:

  • Go to the Marketing> Mailing Lists section.
  • Click the Add New button. 
  • A form will open up with multiple fields. 
  • In the Name field, provide the name of the user list.
  • Enter the name of the list that you want to create in the provider's account in the List Name field. If the list already exists then it will be used otherwise a new list will be created in the provider's account with the given list name.
  • Select the type of list. There are two options, which are Static Email List and Dynamic Use List.
  • When you select the static email list, then you need to select the condition for the mailing list from the Condition dropdown. The following conditions are available for the selection:  
    • All Users: When this option is selected, the mailing list will be created for all users.
    • User groups: If you want to create a mailing list for specific user groups, then you need to select this option. However, make sure that you have created the user groups.
    • Created On: You can select this option and create the mailing list based on the date on which users have been created.
  • From the Provider dropdown, select the email provider. Please make sure you have set up the email provider
  • After providing the details, click the Save button to create a mailing list.

Syncing the mailing list with Providers

To sync with the mailing list with the provider, follow the steps mentioned below:

  • Click the action ellipsis button next to the user list that you want to sync. 
  • Click the Sync option.
  • Now, the mailing list will be synced with the list on the provider site.

Checking the list on the provider account

Once you have since the user list on the provider site, you can check the list on the provider account. 


To access the User lists on Sendgrid, go to Sendgrid.


To access the User lists on MailChimp go to MailChimp.

A new email list will be created in MailChimp and you can see all the lists that you have synced from StoreHippo.