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Marketing Guide for StoreHippo customers

StoreHippo wants your ecommerce business to grow exponentially, and effective marketing can help you achieve that goal faster. We acknowledge that fact and hence, StoreHippo comes pre-integrated with popular marketing tools to make it easy for you to market your store.

Following are some powerful marketing solutions to get more customers and conversions:

Google Tag Manager

Google Tag Manager(GTM) allows you to quickly and easily update tags or code snippets on your website for traffic analysis and marketing purposes. StoreHippo provides you with the support for Google Tag Manager that you can use to manage different tools like Google Analytics and Google Ads from one place.

Facebook Pixel

Facebook pixel works by adding a pixel code to your store that tracks the users who visit your store. This greatly helps you in remarketing those customers through Facebook Advertising. Do you know only 2% of web traffic converts on the first visit? Remarketing can help you keep your brand in front of bounced traffic after they leave your website. You need to add your facebook pixel id in your StoreHippo Admin Panel settings to enable it on your store.

Abandoned Cart

Not all who visit your website makes the purchase. Some might add products to the cart but leaves without completing the order. We store the contact information of the customers as an abandoned checkout. You can bring back the potential customers by sending them the abandoned cart mailers.

Notifications

StoreHippo provides the support for notification such as browser push notifications which engage your customers from any location on the internet. You can sell more with personalised notifications based on user browsing behaviour.

Email Marketing

Email marketing is used to target current, potential and past customers with newsletters abandoned cart notifications and remarketing. Support for integration with email notification providers such as MailChimp and Sendgrid, etc. have been provided to connect better with your customers with automated email marketing campaigns.

Discounts

You can draw more traffic to your store by offering quick discounts. StoreHippo's powerful discount engine helps you to set up flat or percentage based discounts for products, collections, category, user groups, device-specific audiences and more.

Coupons

You can offer coupons to attract customers to your website. You can quickly generate coupons from your admin panel and advertise them to get more traffic to your store.

Dynamic Marketing Pages

You can promote your website using marketing pages. StoreHippo provides you with the functionality of creating the custom pages easily to promote products specific to geography, user segment, time and device.

Blogs

You can promote your website with the help of blogs. You can use personalised content for the marketing of your website.

Dynamic Forms

StoreHippo allows you to create custom forms and uses them in your store for marketing purposes. You might need to create custom forms to capture user input from your customers. 

Support for Chat

You can engage your customers using multiple channels including live chat. StoreHippo provides the support to integrate third-party chat solutions to offer live chat on your site that answers customer queries in real time.

SEO 

An SEO strategy is an essential component of your ecommerce marketing. StoreHippo provides inbuilt features to make the SEO process fast and easy to rank higher on Google. Some of the SEO tools that StoreHippo supports are Dareboost, Woorank, Google structured data testing tool and Google webmaster tools, etc.

Reviews

Reviews of your website and products can play an essential role in marketing. You should motivate customers to write product reviews on your website. 

Affiliate Marketing

Affiliate marketing means partnering up with more established affiliates to promote their products in exchange for a commision. It is an effective way to drive traffic to your e-commerce website. 

Loyalty program

A loyalty program is a rewards program offered by a company to customers who frequently make purchases. A loyalty program may also be used for marketing to give a customer advanced access to new products, special sales coupons or free merchandise.