Marketing Guide for StoreHippo customers

Google Tag Manager(GTM) allows you to quickly and easily update tags or code snippets on your website for traffic analysis and marketing purposes. StoreHippo provides you with the support for Google Tag Manager that you can use to manage different tools like Google Analytics and Google Ads from one place.

Facebook pixel works by adding a pixel code to your store that tracks the users who visit your store. This greatly helps you in remarketing those customers through Facebook Advertising. Do you know only 2% of web traffic converts on the first visit? Remarketing can help you keep your brand in front of bounced traffic after they leave your website. You need to add your Facebook pixel id in your StoreHippo Admin Panel settings to enable it in your store.

Not all who visit your website make the purchase. Some might add products to the cart but leaves without completing the order. We store the contact information of the customers as an abandoned checkout. You can bring back the potential customers by sending them the abandoned cart mailers.

You can draw more traffic to your store by offering quick discounts. StoreHippo's powerful discount engine helps you to set up flat or percentage-based discounts for products, collections, categories, user groups, device-specific audiences, and more.

You can offer coupons to attract customers to your website. You can quickly generate coupons from your admin panel and advertise them to get more traffic to your store.

You can promote your website using marketing pages. StoreHippo provides you with the functionality of creating custom pages easily to promote products specific to geography, user segment, time, and device.

You can promote your website with the help of blogs. You can use personalized content for the marketing of your website.

StoreHippo allows you to create custom forms and uses them in your store for marketing purposes. You might need to create custom forms to capture user input from your customers. 

You can engage your customers using multiple channels including live chat. StoreHippo provides the support to integrate third-party chat solutions to offer live chat on your site that answers customer queries in real-time.

An SEO strategy is an essential component of your e-commerce marketing. StoreHippo provides inbuilt features to make the SEO process fast and easy so that you rank higher on Google, Bing, Safari, Yahoo, and other search engines. Some of the SEO tools that StoreHippo supports are Dareboost, Woorank, Google structured data testing tool, Google webmaster tools, etc.

Reviews of your website and products can play an essential role in marketing. You should motivate customers to write product reviews on your website.

Affiliate marketing means partnering up with more established affiliates to promote your products in exchange for a commission. It is an effective way to drive traffic to your e-commerce website. 

A loyalty program is a rewards program offered by a company to customer's orders frequently on their site. A loyalty program may also be used for marketing. This can be used to give customers advanced access to new products, special sales coupons, or free merchandise.

Google Product Feed is very essential as it allows you to create a real-time feed to supply product information to Google Merchant Center, a prerequisite for setting up Product Ads. StoreHippo has made it easy for merchants to sync, submit, and optimize their products for listings. If you already have products synced through the app, your approved products can start showing up in relevant Google Shopping tab search results.

StoreHippo allows you to sync your product catalog on Facebook for advertising through Facebook Ads. You can easily use the XML file to upload the product catalog on Facebook. StoreHippo also supports creating feeds for products that belong to a specific category, collection, or brand.

Microdata or schema is the machine-readable data that is embedded in a web page. It provides specific information which is easily interpreted by search engines and other web services. StoreHippo supports microdata in all its themes. The microdata widget is included in themes that contain structured data definitions for different theme pages on your store. Microdata is automatically added in the HTML code of product pages.