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Multi Seller (Multi Vendor)

The multi-seller feature helps in converting your store into a multi-seller marketplace and increases your profits manifold through seller commissions. The module allows you to add multiple sellers at one single multi-seller ecommerce platform thus converting your store into a marketplace. It helps you in selling a variety of products, keeps track of the sales from each seller and grows your business by offering multiple choices to your customers.

How does Multi-seller Model work?

In the multi-vendor ecommerce model, different sellers sell their products on the portal. When the user places an order and that order contains products from multiple sellers then the order is automatically split into multiple orders. 

Advantages of Multi-vendor E-commerce

  • A multi-vendor e-commerce store features the products by a number of vendors. It means that your store will sell a vast range of products.

  • Any ecommerce store that provides a huge variety of products can easily generate traffic and sales. 

  • The admin does not need to take responsibility for the product additions upgrades, pricing, and various other details.

  • There is no need to humungous efforts to maintain inventory. The inventory will be maintained by the sellers selling at your store.

Key Features


Multi-seller use cases


Q. Can I charge shipping cost for my sellers?

Yes, you can set shipping charges on the orders placed in your store for all or specific sellers. Please refer to the following help topic for the complete procedure:

Q. Do you provide seller verification?

Yes, StoreHippo lets you set up seller verification to verify your sellers after the registration. You can enable the seller verification in Seller Settings

Q. Can customers contact sellers?

StoreHippo provides the provision for customers to contact the sellers directly to gain any information. A Contact Seller button is provided on the product page. Clicking on the button sends the contact details of the user to the seller.

For more information about seller enquiry, please refer to the following help topic:

Q. How to register sellers on the store?

There are two ways to add sellers to a store. A seller can be added by the admin from the StoreHippo admin panel or sellers can register themselves at the storefront. 

StoreHippo provides Seller Registration form as a built-in form. You can edit it as you want. You can add the form to the header/footer of the store to provide a quick link to your users. You can do that by adding new navigation

Admin can add a new seller from Sellers section in StoreHippo Admin Panel. You can provide all the information about the sellers as well as approve them.

Q. How to manage which profile details can the seller manage?

By default, sellers can edit all the profile details. If you want to have few of the profile items to be non-editable then you can set those fields in Seller Non Editable Fields under the Settings > Seller Settings section in StoreHippo admin panel

For details on seller settings, please refer to the following topic:

Q. How to enable the approval flow for the seller?

StoreHippo allows admin to have full control of approving and rejecting sellers. Admin can manage the newly added sellers by setting the default status of the newly added sellers in Settings > Seller Settings section in StoreHippo admin panel
You can also approve the rejected sellers and vice versa.

Please refer to the following link for more details on seller approval flow:

Q. Can different sellers sell the same product at different rates?

Yes, StoreHippo allows different sellers to sell the same product at the same or different rates. Sellers can use Linked Products feature provided in Products > Linked Products section in StoreHippo Admin Panel to sell the same product from a different seller.