Push notifications are the mobile alerts or message that pops up on a mobile device. App publishers can send them at any time and the users who have the app installed on their devices will receive them. Examples of push notifications, latest sports scores, flash sale, coupons, news, etc.
Push Notifications don't get caught in spam filters and click-through rates are pretty high. They are used to drive actions, such as:
Promoting products or offers to increase sales
Improving customer experience
Converting unknown app users to known customers
Sending transactional receipts right away
Driving users to other marketing channels, such as social networks.
You can send push notifications through Android apps as well as iOS apps. Push notifications through Android apps are automatically sent but for iOS apps, you are required to enable them.
Adding Push Notifications
You have built an app with the required details with the app installed in at least one device and an entry about that device is in the entity Mobile Users with a GCM ID on the record, follow these steps to send push notifications.
Click on Add New button in the upper right corner. A form will open with the following fields:
Enter the title of the notification. This field is not visible on iOS phones and tablets.
Enter the text for notification. This field is visible on Android as well as on IOS Platform.
Enter the URL of the notification icon. It is visible only on Android.
The text will be shown with the picture message instead of the entire message when the notification is not collapsed. When collapsed, the entire message is shown. This is also only visible on Android.
To include a large picture in the notification that you are sending to your users.
Enter the URL on which the user is redirected when he clicks on the Notification. This is visible both on Android as well as IOS.
Choose the app on which the notifications are to be sent. Every app has a unique App id.
Filters allow the admin to control the users who get the notification. Provide the Type and the corresponding Users here. There are various options available under filters section:
Single User: List of users to which the notifications would be sent. This field is used when the selected users are logged in the mobile app.
Customer Group: Users belonging to the selected user groups will receive the notifications. This field is also used when the selected users are logged in the mobile app.
All: All the users who have installed the app and has currently installed the app will receive the notification.
After filling the details click on the Save button to save your message.
Sending Push Notifications
When you add a push notification, your message is shown in the list of Push messages. To send the push notification to the users, click on vertical ellipsis button and choose to Send from the drop-down as shown:
Your sent notifications are shown in Push History with all the essential details.