Here is everything you need to know as a seller who is selling
You can manage products in the Products section. You can perform many operations like adding, importing, exporting and editing products. You can also access product categories, option sets, and linked products.
You can add products individually from admin panel or upload products in bulk with CSV. The products that you
To add or update a single product, follow these steps:
Click on the Add new button. It will open a new page which is divided into multiple sections like General, Inventory, Options & Variants, SEO and Miscellaneous.
Described below are the fields under different sections:
It contains the general information about the product. It consists of the following fields:
Add options and variants by either importing options from an option set or by adding your own set of options and variants.
Options are the different properties of a product. For example, the size of a product is an option which can have multiple values like Small, Medium, Large.
Click on Add option to add your own set of options and variants.
Product variants are the different types and styles of a single product. For example, a T-Shirt with size small and the color red is a variant of product T-Shirt. You can manually add variants to your product or you can also click on Automatically Generate Variants button.
Search Engine Optimization is the activity of optimizing web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results. For making your store Search Engine Optimized, you just need to add SEO to your product and make some small modifications which will have a positive impact on your site's user experience and performance in organic (unpaid) search results.
Miscellaneous contains the fields that are specifically related to your product.
You can import products in bulk using CSV file format. To import products, you need to follow these steps:
Go to Products > Products section in admin panel. Click on Ellipsis icon in the top right corner and click the Import button.
The following dialog box appears:
File: Click on Choose file and upload your product CSV file.
Advanced Options: For Advance Import Option or customization in import, click on Advanced Options. The following option appears:
The options are detailed below:
You can export your products to a
.csv file if you want to create a backup, move your existing products to a new store, or edit your products in bulk using a spreadsheet. Any changes you make to the products in your product .csv file appears in your store's Product list if you import your product .csv file into your Storehippo admin.
Follow these steps to export your products:
Go to Products > Products Section in Admin Panel.
Click the Ellipsis icon in the page header and click the Export button.
Following dialog window will appear:
The dialog window has following fields:
Columns: You can either choose to export all fields or selected fields.
Filters: If there are some specific products that you want to export, then use the Export Filters to select products for export. There are three options:
No filters: It will be selected by default. No filters will be applied to export by default.
Use Current Filter: These are the filter(s) that are currently applied by the user. Filters for products are auto-populated in current filters.
Select Filters: Use select filters to choose from already existing filters. For example, you can select category field equal to a certain category. Selecting this filter will export all the products belonging to the selected category.
Number Of Records: You can specify the number of records to be exported. The current functionality allows you to export a maximum of 4000 products at a time.
Start Marker: Start marker allows you to set the starting index for the export. The export will skip the number of products specified in the field. For example, if the store has 10 products and we specify 5 in start marker, then it will skip first 5 products & export remaining 5 products.
After a product has been added, you can edit the details later and make changes to the complete profile of the product. There are two ways by which a product’s details can be edited after it has been saved. You can edit the product individually or edit products in bulk.
Click on the ellipsis button and choose to edit the product or just double click on the product that you wish to edit. You can make changes and save it.
To edit products in bulk, export the CSV file as explained in the previous section, make changes to the details of the product and import the updated file.
Go to Products > Option Sets section in admin panel. Click on the Add new button to add a new option set. Clicking on the Add new will open up a window as shown below with the following fields:
1. Provide option set name and add an option name, display name and choose the type to choose how the options should appear in your store for e.g. radio buttons or a drop-down menu.
2. When you have set all the fields, click on Add values button to define the value. We have chosen the color, so we will update the newly appeared fields according to color variants. Click on insert values to insert the value to save the value field. You can create multiple fields following the same method.
1. Go to options and variants tab under products and select an option set that you want to import.
3. Based on the options that you have added, you can either automatically generate variants or you can add new variants manually.
Linked Products allow sellers in your store to specify different pricing for the same product. Linked Products share the same tags or categories as the current product but with different sellers and features.
Go to Products > Linked Products section in your Admin Panel to manage the Linked Products.
To add a linked product, click on the Add New button and add new Products to your linked products. The following window will appear:
After filling the details click on the Save Button. Your Product is successfully added to the list of linked products.
Go to Products > Bundle Products section in admin panel. Click on the Add new button to add a new bundle product. Clicking on the Add new will open up a window as shown below with the following fields:
Go to Products > Product enquiries section in admin panel. All the product enquiries made to you will be displayed in this section.
You can manage orders in order section. You can not only view your orders but you can also ship your orders, create and access returns, refunds, and fulfillment sections.
You can manage your orders in Orders section. When a customer places an order and that order contains products from multiple sellers then, the order is automatically split into multiple orders. You can view only your orders. In the orders section, you can print invoice, review, cancel, ship and generate invoices for the orders.
You can perform actions like mark as shipped, print invoice, cancel the order, etc on orders which are described below:
If you have shipped the order manually, then you can mark the order as shipped from the vertical ellipsis icon.
You can change the pickup address that appears on the shipping label. This change can be done
You can select whether to generate the shipping label or send an automated notification to the user with these details.
The shipping label generated through "Mark As Shipped" will be of the following structure:
Further, you can mark the order as delivered and an automated mail, as well as SMS, will be sent to the customer for delivery confirmation.
You can also mark multiple shipped orders as "Delivered" in bulk.
Once the invoice is generated for an order, you can print it by using 'Print Invoice' option. Click the ellipsis button and choose to Print Invoice. The invoice will open in pdf format in a new tab, from where you can download or directly print the invoice.
Open the order for which invoice is to be generated, click on the ellipsis icon and select Generate invoice.
To generate the invoice number manually, select Manually and enter the invoice number of your choice. Else you can also generate the invoice number automatically where the system will auto-generate the next available invoice number.
Here, you can choose either generate invoice only or generate and send (to customer) invoice. On generating the invoice, a pop-up will open showing the invoice preview, which you can print or send to the customer. By
You can also generate invoices for multiple orders at the same time by selecting all the orders for which you want to generate the invoices.
Once an invoice is generated for an order, and the invoice template is changed, or invoice is not up to the mark, then, you can regenerate the invoice by using 'Regenerate Invoice' option.
You can do this by either clicking on the vertical ellipsis icon to get the 'Regenerate Invoice' option, or click on the order ID to open the order details in the right panel, there you can click on the ellipsis icon to get this option.
Clicking on this option will first confirm whether you want to regenerate invoice or not, then, if you want to, it will open a pop-up where you can choose whether you want to send this regenerated invoice to
After regenerating, you can again print the invoice.
Shipping labels are created for orders that are shipped either through Ship Now or Mark As Shipped functionality. To create a shipping label for an order, click on the ellipsis button and choose shipping label from the drop-down. A new tab will open the shipping label in pdf format and you can download it from there.
You can create shipments or ship an order manually by "Ship now" section. In "Ship now" section, all the details of the shipment are provided. You can compare and calculate rates and schedule pickup.
In the Orders > Ship Now section in Admin Panel, you will be prompted to review the order details needed for the shipment.
In this step, you can enter the pickup, delivery addresses, and package details.
One should keep in mind that the logistics provider charges the amount by taking into consideration whichever is greater- Volumetric Weight or Packaging Weight.
In this step, rates of the different logistic provider are compared. The rates include the StoreHippo integrated logistics providers as well as the providers integrated by the admin.
Click on Schedule pickup to schedule the pickup by any desired service provider.
After selecting a service provider, you can schedule the pickup. Select the pickup date and time so that the service person can pick up the product at the selected time.
You can also view the shipping label by clicking on View Shipping Label button as shown below:
Fulfillments give a finer way to control the shipment of an order. You can create fulfillment for few or all items in an order. You can create fulfillment for few or all items in an order. That way you can divide your order into one or more parts which can be shipped independently. You can also create invoices for partial
To create fulfillment for the order, please follow these steps:
The fulfillment will be updated in the Order > Fulfillment section. Clicking on Fulfillment id will show the fulfillment details as shown below.
The return order request can be placed either by the customer from the front end or seller/admin from the admin panel. The return request can be placed only after the order has been delivered. You can return an order from Returns section.
All the returns are managed in Orders > Returns section of the admin panel.
Click on Add New to manually add the return request. The following form appears with the fields described below:
Order ID: Choose the order id of the order which you want to return from the drop-down.
Return Type: You can return the order either full or partially.
Items: Items are automatically populated in the add form as soon as you select the order ID when full order return type is chosen. Select items to be returned in case of the partial return type.
Item condition: Select the condition of the item to be returned from the drop down. It is either Opened, Unopened or Damaged.
Reason: Specify a detailed reason for the order return.
A refund is a record of the money returned to the customer, of the items(all or some), on an order which may or may not has been restocked.
You can refund an order through Orders and Refunds section. An order is eligible for a refund only if it is either canceled or returned. In case of the return, you need to specify the RMA you want to refund.
You can manage refunds from the Orders > Refunds section in Admin Panel. Only Cancelled orders can be refunded.
Click on add new to add refunds. The following form with the fields mentioned below appears:
Order ID: Select order id of the order that you want to refund from the drop down.
Refund Type: There are two types of refunds:
Refund Shipping charges: Usually, shipping charges are not refunded if they are applied to any order. So, if someone wants to refund the shipping charges, he/she can check 'Refund Shipping Charges' checkbox.
Mode: A radio button group having following options:
Note: A text field which takes a reason for doing the refund as an input.
Restock: A checkbox which needs to be checked in case update of the inventory is required.
After successful refund, a mail is sent to customer, seller, and admin. All the details about refund are saved in a separate 'Refunds' Section in the admin panel.
You can upload and manage files in Sites > Files section. The uploaded files can be referred in CSV files for product import and Product Descriptions.
Files section allows you to upload files that you can use in product imports, static pages, theme widgets, product description, and in any entity field that supports HTML.
Follow these steps to add a new file(s):
Finding URL of uploaded file
When you click on view file, it opens the file in new window. Copy the URL from the browser navigation to get the full CDN URL of the file.
Organizing Files using folders
If there are many files in the files section, you can organize the files using folders. One can create folders for different categories and keep files related to the same category in a particular folder.
To add Files to the folder, click on the Folder Name. Follow the same steps mentioned above in Adding Files.
Using Files in Product Import
Once the files are uploaded in the Files section, you can refer the image names in your product CSV files that you use to import products in bulk. For example:
If you uploaded abc.jpg directly in the files section, then use "abc.jpg" in the image column of the CSV file.
If you uploaded abc.jpg in
You can also use the full URL of the uploaded file in the image column of the CSV file.
So, there's no need to upload the same image again and again. You just need to mention the name in
You have access to store locations where you can manage the location of your warehouse. You can also manage the taxes for your products.
Store Locations are basically the physical locations from where you are operating your business. The store locations can be displayed on your website page or can become the pickup addresses that you can select from while shipping your orders.
You can manage the Store Locations in Settings > Store Locations section in admin panel.
Displaying store locations on the storefront
If you want to show the store locations on your website page then you need to check mark the show on website field while adding or updating an address.
Using store location while shipping your order
All the store locations are available to choose from while shipping an order.
Importing Store locations
StoreHippo provides the option to import addresses. If you have a list of store locations that you want to add to your store, you can use the import addresses in bulk using a simple CSV file.
To import store addresses, click on the vertical ellipsis button and choose Import from the drop-down. Click on Choose file, and then select the CSV file that you created.
For a sample CSV, you can download and view our customer CSV template. You can also export the users to get your existing users in a CSV file.
Exporting Store Locations
If you wish to export your store locations, use the export option. Click on the ellipsis button and choose Export from the drop-down.
StoreHippo allows you to set up a number of tax rules that you might need to charge on your sales varying with different countries and states.
You can manage the tax rules in the Settings > Tax Rules section of the admin panel.
To add a new tax rule, click on the Add New button in the top right corner. Clicking on the button will open a form with following fields:
Rule name: Enter the name of the tax rule.
Summary: Enter a short summary of the tax rule
Inclusive: By default, all the taxable amounts are configured to be inclusive of taxes. If you wish to make the taxable amounts exclusive of this tax, uncheck this field.
Taxes: You need to define all your taxes of the tax rule under this field. Clicking on Add Tax will open a form with following fields:
Also, there is a support to specify conditions for HSN/SAC codes. That allows you to reuse the same tax rules for multiple products or have a common global rule that applies to your entire catalog of products.
To define an additional tax, you need to define the following fields:
StoreHippo allows you to set up the shipping methods. You can manage the shipping methods in the Settings > Shipping methods section of the admin panel.
To add a new shipping method, click on the Add New button in the top right corner. Clicking on the button will open a form with following fields:
StoreHippo allows you to integrate the logistics provider of your choice. You can manage the logistics providers in the Settings > Logistics Providers section of the admin panel.
To add a new logistics providers, click on the Add New button in the top right corner. Clicking on the button will open a form with following fields:
Reports give you the quick glance of the statistics of your store. Reports section provides the overview of the data of your products which includes the recent orders, top customers, order summary, best selling product and monthly revenue etc.
Logs provide the history of the events in your store determining when it took place, by whom and other information.
In Imports logs section, sellers can keep a track of the product imports that in progress or completed.
In Sellers section, you can view and update their profile.
Seller profile contains the basic information of the seller such as email, name, status, website, address and bank details etc. You can also edit the profile by clicking on the Edit button and updating the information.
In the seller ledger, all the transactions are present with the complete list of credit and debit entries. You can also filter the transactions by a time range.
Transactions are generated for following actions.
Product Listing Fee
If a Product Listing Fee is defined by the admin, then a transaction will be created with the product listing fee for every product added. Product Listing Fee is applied even if the product is not approved yet.
Product Selling Fee
If a Product Selling Fee is defined by the admin, then a transaction will be created with the product selling fee for every product that is sold. If an order contains multiple products on which product selling fee is applicable then there will be multiple entries for one order, one for each product in the order.
When an order is placed, the paid amount of the order will be credited to the seller.
When an order is canceled, the paid amount of the order will be debited from seller's account.
If the seller has used the shipping services to ship the product then the shipping charges will be debited from the seller's account.
For COD orders, the amount of the order will be credited to the seller once the amount is received from logistics provider.
Charges on a seller order
|Selling Price (decided by seller)||1500|
|Commission (Product Selling Fee)||150 (assuming 10%)|
|Total Marketplace Fee||180|
|Service Tax (assuming 15%)||27|
|Net Amount credited to seller||1293|
You are responsible for generating the invoice to the customer. You are also responsible for charging the applicable taxes (VAT, GST etc.) on the product which will be applied to product selling price.
The Seller Invoices section displays the list of paid and pending invoices for the sellers.
Payment of invoices
You can also opt to pay directly from the Seller Invoice by clicking on the ellipsis button and chooseing the Pay option. Here you can select the payment option and click on Pay button which will be directed to the payment gateway.
A transparent and detailed view of your transactions and corresponding amounts is provided through Seller Ledger. You can check your details and contact the admin for the release of your payout amount depending on the threshold or any other conditions applied to payout amount.
You can get answers to your technical or admin related questions by raising a query in the Support segment. This sends your questions directly to the admin who would respond to it in due time.