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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is the process of optimizing your store so that it ranks higher in the search results of various search engines. SEO helps in increasing the visibility of your store on the internet and is thus instrumental in the success of your online store.

StoreHippo acknowledges the importance of SEO and thus includes comprehensive SEO tools in all of its plans.

  • Clean configurable URL schema for all entities.
  • Editable Title, keywords and meta description for all entities.
  • Automatically generated Sitemap and Robots.txt with the ability to upload custom Sitemap.
  • Optimized themes with best practices for online SEO implemented.
  • Support for the caption or alt tags in all images.

SEO elements

In this segment, we would explain some common SEO elements which are essential to give your website higher ranking by optimizing your product pages, blog, static page etc.

Title

You can set the title for different resources in different entities (e.g. product, blog, category pages, static pages etc.). The title is used in <title> tag in the store themes and displays in the browser window when you load the particular resource page. The title also appears in the search engine results when somebody searches for your brand. If the title is not present then usually resource name is used as the title.

A well-written title with apt use of keywords can help you get more clicks on your website link during searches. You should also include your business/ brand name and how it will help customers in achieving something. It is advisable to keep the title length up to 60 characters as most search engines truncate longer titles. 

Meta Description 

The Meta description is the brief text that displays the search engine results for the resource. Keep the description small and impactful ( up to 160 characters) while still highlighting the unique features of the product. Also, include keywords but do not overuse them to the extent that confuses your users/buyers. A good description will attract more people to visit the page in your store and thus will lead to better conversions.

Keywords

Keywords are the phrases used by people to search for something on search engines. Using these search phrases in your SEO activities can give your website a better chance of being found by users. There are many tools to find the keywords for your specific industry like Google Keyword Tool. It gives you a combination of keywords and the search volume on each one of them.

Meta Tags

Meta tags are snippets of text that describe a page’s content that only appears in the code of the page. The meta tags are the content descriptors that help the search engines to know what a web page is about.

Meta tags are only visible to search engines. It only exists in HTML, usually at the “head” of the page.

Structured Data

Structured data is a standardized format for providing information about a page and classifying the page content. Google uses structured data that it finds on the web to understand the content of the page.

SEO for HomePage

StoreHipo allows you to provide custom information needed for effective SEO of your homepage. Go to Settings > SEO section in the StoreHippo Admin Panel. You can provide the SEO information in the following fields:

Meta Description

Enter the description of your homepage to specify a custom meta description for the homepage for SEO. 

Title

Enter the title of the homepage to specify a custom title for the homepage for SEO.

Meta Tags

Enter the meta title of the homepage to specify a custom title for the homepage for SEO. Provide the name and content of the meta tags.

Og Tags

Enter the property and content of the homepage to update the OG tags for SEO.

SEO in entities

For making your store Search Engine Optimized you just need to make some small modifications overall within the store which will have a positive impact on your site's user experience and performance in organic (unpaid) search results.
StoreHipo allows you to provide custom information needed for effective SEO of your website pages. You can provide the SEO information for the following entities in StoreHippo Admin Panel:

Sitemap

All StoreHippo stores automatically generate a sitemap.xml file that contains all your products, categories, pages and blog posts. It also supports Google's Image Sitemaps extension. Your sitemap file is located at sitemap.xml at your store's URL.

For complete information on Sitemap, please refer Sitemap topic.

Webmaster

Google Webmaster helps you with the Search Engine Ranking Optimization of your website. It offers you the precise insights into how Google sees your website and helps you uncover issues that need fixing. You are required to verify your domain in Google search console which helps in listing your domain in Google SERP. 

To know the procedure for verifying your domain, refer Google Webmaster topic.

Redirects

Every URL has its SEO ranking over the period of time. Once you change a URL, you might lose the SEO ranking. When you redirect the old URL to new URL, the ranking of the old URL is passed to the new URL. 

StoreHippo allows you to redirect the old URLs to the new URLs. You may need to redirect URLs in the following cases:

  • When you change a page's URL
  • When you move your e-commerce store to StoreHippo from another platform
  • If you have an old website and want to use its domain for your new store
If you don't redirect the path of these old URLs to your new store, you can confuse customers, damage your SEO, and impact your site traffic.