Search Engine Optimisation (SEO) is the process of optimizing your store so that it ranks higher in the search results of various search engines. SEO helps in increasing the visibility of your store on the internet and is thus instrumental in the success of your online store.
StoreHippo acknowledges the importance of SEO and thus includes comprehensive SEO tools in all of its plans.
In this segment, we would explain some common SEO elements which are essential to give your website higher ranking by optimizing your product pages, blog, static page etc.
You can set the title for different resources in different entities (e.g. product, blog, category pages, static pages etc.). The title is used
A well-written title with apt use of keywords can help you get more clicks on your website link during searches. You should also include your business/ brand name and how it will help customers in achieving something. It is advisable to keep the title length up to 60 characters as most search engines truncate longer titles.
The Meta description is the brief text that displays the search engine results for the resource. Keep the description small and impactful ( up to 160 characters) while still highlighting the unique features of the product. Also, include keywords but do not overuse them to the extent that confuses your users/buyers. A good description will attract more people to visit the page in your store and thus will lead to better conversions.
Keywords are the phrases used by people to search for something on search engines. Using these search phrases in your SEO activities can give your website a better chance of being found by users. There are many tools to find the keywords for your specific industry like Google Keyword Tool. It gives you a combination of keywords and the search volume on each one of them.
Meta tags are snippets of text that describe a page’s content that only appears in the code of the page. The meta tags are the content descriptors that help the search engines to know what a web page is about.
Meta tags are only visible to search engines. It only exists in HTML, usually at the “head” of the page.
Structured data is a standardized format for providing information about a page and classifying the page content. Google uses structured data that it finds on the web to understand the content of the page.
StoreHipo allows you to provide custom information needed for effective SEO of your homepage. Go to Settings > SEO section in the StoreHippo Admin Panel. You can provide the SEO information in the following fields:
Enter the sitemap priority for the home page of the store. The sitemap priority is used by crawlers to determine the importance of the page as compared to other pages. Please enter a value between 0 and 1. Default sitemap priority is 0.5.
Enter the title of the homepage to specify a custom title for the homepage for SEO.
Enter the meta title of the homepage to specify a custom title for the homepage for SEO. Provide the name and content of the meta tags.
For making your store Search Engine Optimized you just need to make some small modifications overall within the store which will have a positive impact on your site's user experience and performance in organic (unpaid) search results.
StoreHipo allows you to provide custom information needed for effective SEO of your website pages. You can provide the SEO information for the following entities in StoreHippo Admin Panel:
All StoreHippo stores automatically generate a sitemap.xml file that contains all your products, categories, pages and blog posts. It also supports Google's Image Sitemaps extension. Your sitemap file is located at sitemap.xml at your store's URL.
For complete information on Sitemap, please refer Sitemap topic.
Google Webmaster helps you with the Search Engine Ranking Optimization of your website. It offers you
To know the procedure for verifying your domain, refer Google Webmaster topic.
Every URL has its SEO ranking over the period of time. Once you change a URL, you might lose the SEO ranking. When you redirect the old URL to
StoreHippo allows you to redirect the old URLs to the new URLs. You may need to redirect URLs in the following cases:
If you don't redirect the path of these old URLs to your new store, you can confuse customers, damage your SEO, and impact your site traffic.