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Site Settings

The site settings section allows you to configure the settings for marketing and tracking the traffic on your store.

Go to Settings > Site Settings in StoreHippo Admin Panel. The following window will appear with the following fields:  

Google Analytics Id

Google Analytics is a web analytics service that tracks and reports website traffic offered by Google. It allows you to track visitors to your store and generates reports that will help you with your marketing. You will create a Google Analytics account and provide the Tracking Id here which will directly configure your store with the Google Analytics.  

Analytics Settings

This field is also related to Google Analytics. You can enable Enhanced E-commerce settings by selecting the checkbox. By Enhanced E-commerce, you get more detailed tracking information about your store.

Google Tag Manager Id

Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobileapp, such as those intended for traffic analysis and marketing optimization. You can add and update AdWords, Google Analytics, and 3rd party or custom tags from the Tag Manager user interface instead of editing site code.  

Facebook Pixel Id

Facebook's tracking and optimization tool help to increase conversions (ex: sales, registrations) on your store. You will create a Facebook Pixel and provide your Pixel Id here which will directly configure your store to Facebook Pixel.

Pixel Settings

This field is also related to Facebook Pixel. You can enable Dynamic Ads by selecting the checkbox.

Social links

As social media is a very important aspect of digital marketing, you must have a presence on different social media sites e.g. Facebook, Twitter, Linkedin, Instagram etc. to boost store visibility and customer confidence. 

Sitemap XML

A Sitemap is an XML file that lists the URLs for our store. All StoreHippo stores automatically generate a sitemap.xml file that contains all your products, categories, pages and blog posts. It also supports Google's Image Sitemaps extension.


StoreHippo supports Progressive Web Apps which are the web apps that make your website look feel and work like a mobile app. Select the PWA checkbox to enable the Progress Web Apps in your store.