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Substores (Multi-store)

Available in Business Plan and above.

Multi-store ecommerce platform allows you to create sub/child stores within your store. These sub-stores are controlled from a single central dashboard. Your customers can switch between substores to browse products that belong to the selected Substores. You can assign different products, slides, and banners to a particular substore using the same dashboard. The multi-store ecommerce solution can be used for a myriad of use cases. For example:

  • You can create substores based on location e.g. you can define one store for each of the city, country or area that you are catering.
  • You can have separate substores for different sellers/vendors selling on your website.
  • You can also create different substores for different categories of products e.g. you can have separate substores for kids, fashion and electronics categories as given below.   

Enable Substores functionality

StoreHippo's multi-store ecommerce software allows you to enable Substores functionality right from the admin console.

To do this;

Go to Settings > Misc section in StoreHippo Admin Panel. Select the Enable Multistore checkbox to enable the multistore functionality. 


Create Substores

You can manage your substores in Settings > Substores section in StoreHippo Admin Panel. To create a substore, click on Add New button. 

The following form will appear when Add New button is clicked.

Populate the following fields in the form as described as below:


Enter the name of the Substore here. This name will be the display name of the substore on the storefront.


Alias is created automatically from the name of the substore. Alias is unique for each substore.


Click on Choose file and upload the image for your substore here.

Sort Order

Enter the sort order for your substore in which they will appear on the storefront.


Provide the following settings about your substore:

Store Name

Enter the name of your substore.


Upload the logo of your substore here.

Mobile logo

Upload an alternate mobile logo that can be used in mobile themes. 


Upload the favicon for your substore which will appear in the address bar of a browser accessing the site. 


Enter the brief introduction of your substore.

Google Analytics Id

Enter the Google Analytics tracking id which will directly configure your substore with the Google Analytics. Google Analytics allows you to track and report the website traffic offered by Google.

Google Tag Manager Id

Provide the Google Tag Manager Id here. Google Tag Manager allows you to quickly and easily update tags and code snippets on your website or mobile app for traffic analysis and marketing optimization. 

Facebook Pixel Id

Provide your Facebook Pixel Id here which will directly configure your store to Facebook Pixel. It helps you to track and optimize your store to increase conversions.

Contact Email

Enter the email id through which your customers can reach out to you.

Contact Phone

Provide the Contact number which will let your customers interact with you.

Served Countries

Choose the country where you want to do the business. For this select the country name from the "served countries" drop-down. Once you select the served country(s), the shipping and billing will be done for that country(s) only.

Link products with Substores

After creating Substores, you need to assign products to each substore on your multi-store ecommerce platform. Once you enable the Substores functionality, the Substores field appears in different entities including products.

To specify Substores in a product, go to Products > Products section in StoreHippo Admin Panel and edit a product to specify the value for the Substore field.

Below is the list of sections in which you can assign the records to Substores.

Default Substore and Records with blank Substores

You might also want to select the default substore for your store. When the customer lands on your store the default store will be the first store that is displayed. To do this, go to Settings > MISC section in the StoreHippo Admin Panel.

Find the Default substore field and select the default substore from the drop down.

Records With Blank Substores is an advanced setting which lets you decide if you want to show/hide the records in all sub-stores. When you do not assign substore to any given record, you can select to show or hide the record in all sub-stores from the drop-down list.

Find the Records With Blank Substores field and select an option from the drop-down.

Using Substores in themes

There is support for Substores in most of the StoreHippo themes. But in case if your theme doesn't have support for this you can enable it in few simple steps.

  1. Go to Design panel in StoreHippo Admin Panel.
  2. In the HTML section, click on Header.
  3. Add the following HTML snippet in the header code as shown below.
<div ms-widget="multistore"></div> 

This will complete the set-up of a sub-store on your multi-store website. You can replicate these steps to create more sub-stores.

Please note that when a substore is changed on the storefront, the cart will be cleared.


Following are some of the examples of different use-cases of substores that can be created using the StoreHippo multi-store solution.