User Lists or Mailing Lists are the lists of users that can be used to segment the customers based on some conditions. The lists, then, can be synced with the corresponding lists on an email marketing service providers to send out mail campaigns to users.
By default, two user lists are provided which are used to store the email ids of the newsletter and password page. You can edit the user lists but cannot delete them.
When a customer subscribes to the newsletter of your website, the email ids of the customers are saved in the newsletter user list. You can use the email list to notify your customers.
The same goes for password page, the email ids of the users are stored and used for sending them notifications about your store.
Creating a new user list
To create a new user list, click on the Add New button in the top right corner of the admin panel. On clicking the add new, we have a form as shown below with the following fields:
Enter the name of the user list.
Enter the name of the list that you want to create in the provider's account. If the list already exists then it will be used otherwise a new list will be created in the provider's account with the givenlistname.
Specify the condition to segment the user. Currently, you can segment the customer based on user group.