User roles are the permission granted to the users by the store admin. These roles are the set of permissions for a specific user. One user's permission to access the store can be different from the other depending on their roles. For example, a seller has access to products, but a reseller does not. Some roles predefined by StoreHippo but you can also add custom roles.
These are the following roles predefined by StoreHippo:
Super admin has access to all the entities of the store.
A seller has permission to the following sections:
An affiliate has permission to the following sections:
An SEO has permission to the following sections:
Reseller only has permission to access the orders section.
Member does not have access to admin panel.
The public does not have access to the admin panel.
The admin has access to all the entities.
An order manager has permission to access the following entities: