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White labeled emails

White labeled emails contain the list of emails that can be used as "from_email" in notifications to send the email. Admin can only use verified email-Ids to send email notifications to customers in order to avoid mail spamming and misuse. These records will be listed in the dropdown while creating email notifications in notification section.

Go to Settings > White labeled emails section in StoreHippo Admin Panel to manage admin emails.

Adding a white labeled email

Click on the Add new button to add a record in admin emails. It will open a new page which contains following fields:


It contains the nickname of the email record to be entered, for example- for store admin email, "admin" can be used as a name. The only criterion is that name must be unique.


Aliases are used to create a unique record for the entity. Aliases are created automatically but you can modify it. This field value is used to map "from_email" in the email section of notifications.


Write the description for your records. For example: For store admin email, we can write Email Registered in contact email will be used to send the email to customers' as the description.


It contains the email id to be registered. It must be unique.

Email Verified

It will be checked automatically when the user verifies the email by clicking on verification link received in provided email id. Only verified emails can be used to send notifications.

Email Verification

When a user adds a record with unique email id, then a verification email is sent to that email id.

If the user clicks on the link provided in the email, then that email id will be registered as verified email id.

Global Admin emails

There are two admin_emails that are already listed & marked as verified in admin_emails. These email id can be used directly in "from_email" while sending email notifications.

  • admin: Email Registered in "contact email" will be used to send emails to customers

  • donotreply: donotreply@host.com will be used to send emails where host means domain/store name. For example- donotreply@myecomm.com