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Store Variants

Available in Enterprise Plan and above.

StoreHippo allows you to display a different version of your store to a different set of users depending on the different set of devices, locations etc. You can manage the store variant conditions from your StoreHippo dashboard.

Go to Site > Theme section in StoreHippo Admin Panel.

Click on Store Variant in the top right corner. The following page appears:

Adding new store variant conditions

Click on Add new to add store variants conditions. The following form appears with the below-mentioned fields:


Enter the name of the store variant as per your convenience.


You can add different conditions on the basis of which the different versions of your store need to be created. Click on Add conditions to add conditions.


You can select the fields on the basis of which condition is to be created. Fields on the basis of which store variants can be created are listed below:

  • Devices: This field allows you to create a different version of your store for different devices. For the field Values, the operator could be One of these or None of these. The values could be Desktop, Tab, Mobile.

  • Locations Countries: You can specify a different version of your store on the basis of the location where the store is being accessed. Value for this field is the list of different countries.

  • User Groups: You can display a different version of the store based on the user groups. In the values, you can select the user groups.

  • Sub Domains: You can also create different versions of the store for your sub-domains. For the subdomain, you can create a sub-store. In the value, you can specify the URL of the sub-domain

  • URL: You can display different versions of your store for different URLs. In the value URL, you can specify the URLs of your store.


You can select if you want to include the value of the field or not, depending on the operators:

  • One of these

  • None of these.


The action includes the following five fields:

  • Theme: Select a theme from the drop-down menu.

  • Currency:  Select the currency from the drop-down menu.

  • Language: Select the desired language from the drop-down menu.

  • Substore: Select a substore from the drop-down menu.

  • Payment: Select one or multiple payment methods from the drop-down menu.

Sort Order

You can set the specific sort order of your variant.